Social media marketing in 2025 has entered a new era with Meta’s Andromeda Update — one of the most powerful upgrades in Facebook’s advertising ecosystem.
This update combines AI-driven targeting, privacy-based data optimization, and cross-platform automation, designed to give businesses smarter insights and better ad performance.Whether you are a digital marketer, agency owner, or freelancer running Facebook Ads, understanding this update is crucial. Let’s break it down step-by-step so you can adapt, optimize, and grow your campaigns successfully.